There are some weird things that happen during elections, but, based on the lack of discussion regarding the quarter-cent sales tax increase referendum that will appear on the ballot for the November election it feels like the sales tax hike once again is doomed to fail.

Residents of Guilford County like school children – which is why they have voted to approve $2 billion in school bonds in recent years – but those same people don’t like taxes, and there doesn’t seem to be a super-aggressive push for the sales tax hikes, unlike some previous attempts when there was a lot of promotion for it.

Voting has already started and the Rhino Times has yet to see a billboard, TV commercial or social media ad asking for people to vote for the referendum that would likely bring in an extra $25 million a year to the county.

Some leaders of high-profile organizations told the Rhino Times that they had been surprised that no one had come to them this year, as they had in past years, to ask their groups to publicly endorse the sales tax hike.

The Guilford County Commissioners pledged when they agreed to put the sales tax option on the ballot that the proceeds would be used to increase the salaries of school system employees. Some county commissioners who are hoping to see the sales tax pass believe that making people aware of the purpose of the money raised will help voters decide to pass the tax increase that has passed in a lot of North Carolina counties but has never been shown any love in Guilford County.

Chairman of the Guilford County Board of Commissioners Skip Alston said earlier in the year that people always say they love teachers and they are underpaid, and he said it’s time that county residents put their votes where their mouths are.

When asked about why there was now so little promotion of the sales tax increase ballot referendum, he said he could say why Guilford County government isn’t campaigning for the passage of the tax – even though most county commissioners and county staff would love to see it pass.

“By law, we can’t push for it,” Alston said.  “We can inform people about it, but we can’t campaign for it.”

North Carolina law doesn’t allow taxpayer money to be used to advertise or promote ballot referendums, and, while the commissioners can say positive things about the quarter-cent sales tax all they like, they can’t use county resources or funds to try to get it passed.

The School Board is in the same boat:  They would love to see the sales tax pass but they can’t use taxpayer money to promote it.

One reason the sales tax hike issue hasn’t gotten much attention is clearly because other election battles are stealing all the oxygen in the room.  North Carolina is a central state in play now in the most important American presidential election of all time, and, if that weren’t enough, the explosion of the Mark Robinson scandal has drawn a whole lot of attention as well.

One place where the sales tax referendum is actually being given some attention is on the Guilford County government webpage – where a big banner across the top takes one to a page where some basic information is provided.

For instance, the webpage states Guilford County residents currently pay a combined state and local sales tax of 6.75 percent, which comes out to $6.75 per $100 purchase.

It notes, “Sales tax is collected by retailers on taxable goods and services at stores and restaurants in Guilford County. The current sales tax rate in Guilford County is 6.75 percent. Of this amount, 4.75 percent is kept by the State of North Carolina and the remaining 2 percent is distributed back to Guilford County, local governments, and fire districts.”

On the other hand, when it comes to the 0.25 percent sales tax increase, all of those proceeds are distributed solely back to Guilford County.

“For a consumer,” the county notes, “the increase would equate to 1 cent for every $4 spent.”

Guilford County’s website also includes the commissioners’ statement of intent: “By a Resolution it adopted on June 20, 2024, the Board of County Commissioners stated an intent to use proceeds from the 1/4 cent sales and use tax, if approved by the voters of Guilford County, for the purpose of increasing the County’s Local Supplement towards compensation for teachers and classified employees of Guilford County Schools. The Resolution, while non-binding, was adopted unanimously by the bi-partisan Board of County Commissioners.”

In total, 46 counties across North Carolina have implemented a one-quarter-cent sales tax hike.

Rockingham, Forsyth, Randolph and Davidson counties, for instance, have adopted the additional sales tax, while Stokes and Alamance counties haven’t.

The sales tax wouldn’t apply to everything sold. Here are some exceptions:

  • Prescriptions
  • Motor Vehicles
  • Some Medical Equipment
  • Gasoline
  • Non-Prepared Food or Groceries

With no great enthusiastic advertising campaign to push the sales tax, it seems highly unlikely that this will be the year it finally does pass when it has failed every time in the past.

An aggressive campaign might really have made a difference.

Just like taxes, jail inmates and new jails aren’t popular with voters either; however, just over a decade and a half ago, former Sheriff BJ Barnes ran a highly aggressive campaign and used every method at his disposal to will that bond referendum across the finish line.  He managed to get it passed by the skin of his teeth.

For instance, the image above was plastered all over billboards, television ads and mailers – largely to scare people into voting for the jail bond that brought us a giant new jail in downtown Greensboro.

But there’s nothing really scary about teachers not getting paid a larger raise than they usually get.

For those keeping score over the year, in 2007, the NC General Assembly voted to allow counties to increase their sales tax by a quarter of a cent – if county voters approved the measure.  So, the very first time Guilford County government could do so, it put the tax hike on the 2008 Primary ballot, where it failed.

Since it failed then, the commissioners put it back on the ballot six months later on the November ballot that year, only for it to fail again.

Guilford County then put the measure on the ballot in the General Elections in 2010 and in 2014 and once again in 2020.

The board later put it on the 2022 Primary Election ballot – where fewer voters turn out than they do in General Elections.

Once again it didn’t pass.

 In the 2008 General Election, the sales tax referendum failed in a major way, with 65,329 voting for it and 148,798 voting against it. In other words, it lost  30 percent to 70 percent.

Fourteen years ago, advocates nearly managed to get it passed: It came close to passing in the 2010 General Election, when 66198 people voted for it, while 70,022 voted no. That vote ended up with 49 percent voting yes and 51 percent voting against.

The sales tax hike referendum didn’t fare nearly as well four years later, in the 2014 General Election when 68,735 voted for it and 91,962 voted against it.

That year, it lost 43 percent to 57 percent.

In the 2020 General Election, 89,440 people voted for it, while a whopping 181,033 voted against it. That amounted to 33 percent yes votes to 67 percent no votes.

In the 2022 Primary Election, 33,720 people voted for it, while 41,457 voted against.  That was a 45 percent to 55 percent loss.

If the sales tax referendum is voted down this year, don’t worry if you are a big advocate for it, because it will certainly rear its head once again soon in another upcoming election.