Guilford County has been without a public relations director for almost all of 2024; however, on Tuesday, Sept. 3, the county announced that the position finally has a new occupant. Linda McElroy, who has more than two decades of experience in communications and marketing, will be the county’s new communications and public relations director.

In that job, McElroy will lead the county’s communications, marketing and public relations strategies.

 She’ll also be responsible for seeing that county residents are kept informed of Guilford County services and she will oversee internal communications for county employees.

Of McElroy’s 20 years of experience in communications and marketing, 18 of those have been in government communications. In that capacity, she’s had quite a bit of experience in crisis communications management, strategic communications planning and community outreach.

Guilford County Manager Michael Halford said he believes McElroy will be a great fit for the county.

“We’re dedicated to ensuring open and accessible communication for all Guilford County residents,” he said. “‘Transparency and communication’, one of our core values, is key to delivering high-quality public service. With Linda’s vast experience in communications and resident engagement, she will be a valuable asset to Guilford County.

The county manager added, “We’re excited to welcome her as our new communications and public relations director, and we are confident she will excel in her role as she leads the county’s communications and public relations department.”

Before taking the job with Guilford County, McElroy served as the communications director for the city of Salisbury for nine years. She’s also held various communications positions with organizations such as Anheuser-Busch Adventure Parks, the Colonial Williamsburg Foundation, Henrico County Public Schools in Richmond, Virginia, and the Virginia State Bar.

McElroy stated in a press release that she’s looking forward to helping Guilford County government get its messages out to residents.

“I’m excited to bring my experience in communications and local government to lead and elevate the communication strategies for Guilford County,” McElroy said. “I look forward to working closely with the Guilford County team to foster meaningful engagement with both internal and external partners to enhance the county’s communication efforts.”

McElroy holds a bachelor’s degree in communications from Slippery Rock University in, where else, Slippery Rock, Pennsylvania, and a Master of Business Administration in marketing from Strayer University. She has also continued her training by completing professional programs such as the University of North Carolina at Chapel Hill School of Government’s Public Executive Leadership Academy in 2023, as well as the school’s Municipal and County Administration course in 2020.

In addition, she holds an Advanced Public Information Officer certification from FEMA (the Federal Emergency Management Agency) and was named the 2021 North Carolina City and County Communicators Chris Coulson Government Communicator of the Year for her work with the city of Salisbury.

She’ll begin her new job on Monday, Sept. 9.